I got this book after seeing Zak Slayback show it on an Instagram post. I decided to read it because I wanted to know a bit more about how to create and cultivate relationships.
This book gave me solid advice on effective email etiquette, but perhaps more importantly it made me realize how many opportunities I’ve been leaving on the table by not reaching out regularly. I always felt it should be a rare thing to reach out, especially when it came to people you had no connection with.
I was shocked when I read that Molly advocated reaching out to 5 new people a week! Then I thought about it and realized, “why wouldn’t you?” Why not make it a routine to reach out? I could see nothing but upside if you do that.
Here are some of the benefits if you do it regularly:
- You will increase your network
- You will become a killer email composer, and a more effective communicator overall.
- You will get less hung up if someone doesn’t respond or if you get rejected after making an ask.
- You will make other people feel good, since every email should include a compliment and a gift. (a gift could be a book recommendation, an invitation to an event, some sort of e-favor etc.)
There are four types of reach outs (or ROs):
- The Re-RO: Reaching Out to someone you already know from the past or is on the edge of your network. This one has the highest response rate.
- The Follow-up RO: Reaching Out to someone you have met in passing in real life and want to build a deeper connection to
- The Borrowed Connection RO: Reaching Out to a friend of a friend who has suggested you two should know each other
- The Cool RO: Reaching Out to someone who you have no direct connection to at this time, formally known as the cold email. This one has the lowest response rate.
The thought of reaching out is very scary, especially when it comes to meeting someone person-to-person. Looks like it’s about time to face my fear though. Wish me luck.
“You have to reach out to get noticed. You have to volunteer to stand in the spotlight. You have to raise your hand. You have to send the first email. You still might fail to be noticed if you do these things, but you definitely won’t be noticed if you wait for somebody else to reach out to you. So what are you waiting for? Reach out!”