The ability to delay gratification, or patience, is one of the most valuable qualities a person could have. Especially when it comes to endeavors that take years before seeing rewards. For example, it is needed to become a doctor, write a book, learn a new language, loose weight etc.
Patience is a prerequisite for doing anything great.
Patience is what differentiates successful business owners and not-so-successful ones. That's because if you try to get as much money as possible as soon as possible, you are not focusing on what you should be focusing on, which is to build a solid foundation that will make your company last.
Patience does not come easy to me.
I became hyper-aware of this fact ever since I started my project, which was an affiliate website. With this site, I have struggled to do the things that don't get immediate results but are crucial for the long term success of the site.
Namely, I have neglected the fact that I should fill the site with interest pieces. Those are articles that don't make money directly but make the site as a whole more interesting and trustworthy. Such value is harder to see and more delayed. But it is very important for any website to have that in order for it to survive long-term.
The reason why it's not that easy to just go for the long term benefits is because of my scarcity mindset. I think 'if I don't take the money now, I may not get any at all in the future because some sort of disruption may occur in the market.'
While those may be legitimate fears, I shouldn't put too much weight in them. Besides, I know that the people that are most successful are the ones that are strong enough to not take the money.
Patience is very important if I want to be successful with anything. So right now I'm doing everything I can to strengthen that muscle.